Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business?

Are you wondering how your business can benefit from Pinterest?

To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.

Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people.

You'll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images.

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Here are some of the things you'll discover in this show:
Pinterest for Business
How did Pinterest grab you?

When Cynthia was practicing as an oncology nurse, part of her work was to develop a program called Navigation. The role involved a lot of teaching and reaching out.

At the end of 2011, she joined Pinterest to find information not only for herself, but also her patients. It started to take over her life unlike any other social media platform.

She had the entrepreneurial spirit, but in the medical world, the opportunities are very limited.

In February 2012, Cynthia launched her blog Oh So Pinteresting. It evolved from personal use to more business use. A local company noticed she knew a lot about Pinterest and approached her for help. The business grew from there and she said goodbye to the nursing world.

The reason Cynthia started with a blog first was because it seemed less technologically daunting. She used WordPress for her self-hosted site. The podcast started a year later when the time seemed right.

You'll discover what type of people Cynthia interviews for her podcast and the areas discussed, with Pinterest being such a visual platform.

Listen to the show to find out the reaction to Cynthia's blog at the New Media Expo.

How people use Pinterest for market research

Cynthia says there are a lot of ways you can use Pinterest for market research. If you already have a presence on Pinterest, take a look at the people who follow your account.

You can click on the number of followers you have to see a list pop up with all of the people who follow you. From this, you'll see if you have a predominant age group or gender following you. You have to remember that Pinterest is an international type of service.

When you click through your followers, you can see the other boards they're following. You'll find out what you can learn when you click through and how this can help you with some ideas for your business.

There are a few other things to look out for within a Pinterest account, which include people's location and if they link up to their other social networks. You'll learn what benefits there are to people having their Twitter account linked to their Pinterest account.

Cynthia shares the benefits of a free analytic service called PinLeague. The difference with PinLeague and Pinterest's own analytics service is that you can see who your most influential followers are. You'll learn what you can gain when you dig deep into their accounts.

Listen to the show to find out other ways you can check out your competitors and how it can help guide your Pinterest activity.

Some of the more popular trends on Pinterest

Cynthia believes that the most important thing overall,