How to Generate Leads and Sell With Live Video

Want to increase leads and sales?

Wondering how live video can help?

To explore how to sell and generate leads with live video, I interview Nicole Walters.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook called The Monetized Life. Her course is called $1K in 1 Day Academy.

Nicole and I will explore how you can use live video to build a following and generate leads. Nicole has figured it out, and we're going to talk a little bit about her story, how she's doing it, and bring you lots of tips today.

Nicole shares her formula for hosting a live video that provides valuable content.

You'll also learn how a live product launch can boost sales.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Leads and Sales With Live Video
Nicole's Story

Nicole's journey toward entrepreneurship started with a blog she created in 2011. At first, her blog documented her process of cutting off all her hair and growing it back without chemicals. From there, she continued blogging every day about hair and beauty.

When Nicole started her blog, it was a side project. She was an executive working a 9-to-5 corporate job. She loved showing up in the office every day, working with people, and doing work that she loved.

As Nicole applied what she'd learned in corporate America to her blog, her blog business began to thrive, and she built a decent following. However, Nicole began to realize that although blogs were popular, she did really well on video. The problem was that she lacked the video editing skills to compete on YouTube.

Nicole says her YouTube videos were disasters because they went nonstop for 15 minutes without any editing. However, her competitors, who were also in the blogging space, had the editing expertise to produce Steven Spielberg–like flicks. Their videos were so good, she wouldn't have been surprised to see pyrotechnics.

When Nicole decided to leave her corporate job and pursue blogging full-time, live video was really starting to pick up. Her first platform was Periscope, and during her live videos, she documented her preparations to quit her job and transition to full-time blogging, and her plan to consult with businesses on the side.

When the day finally came for Nicole to quit, she went live to say, "Guys, today is the day. I'm going to quit. I'll be back." But when people asked her to keep them on the line, she did. She quit her job live, online, in front of 10,000 people.

That choice was scary because she didn't know what her boss would say or how the process would go. Because she had such a large live audience, she was receiving messages like rapid fire. Over the course of that entire day, more than 150,000 people watched the video. But in the moment, Nicole forgot all about her phone. Her mind was racing from the knowledge she was quitting her job.

Fortunately, the whole thing went well. Later, people told Nicole the video was inspiring or they were scared for her. People also told her she was making a bad decision and burning a bridge. But Nicole had no plans to return to her full-time job. She was going headfirst into entrepreneurship.

As she shared how scary her transition to full-time blogging was, live streaming became her thing. On Periscope, people call her ScOprah because she spends all her time there.

Today, Nicole still loves live video, but now she uses it more intentionally. She has a signature format. Also, she doesn't follow a multi-step model for moving people into her funnel. Instead, she builds a relationship with her audience by sharing vide...