Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business?

Are you wondering how to promote your content on Google+?

To learn about Google+ tactics that are available to marketers, I interview Lynette Young for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency, Purple Stripe, helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+.

Lynette shares why she got hooked on Google+, and how businesses can use the tools available to succeed on the platform.

You'll discover how to get your content to show up in Google, and how Google+ users are different than Facebook users.

Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
Google+ Marketing Tactics
How did you get hooked on Google+?

Lynette explains how she is always on the lookout for the next piece of digital publishing software, whether it be blogs in the late 90s or Twitter in 2004/05. She likes to explore what's new and the new places people go online to talk and build communities.

So when the first private beta invites for Google+ started to go out, Lynette spent 4 hours on the platform. She fell in love with it straight away and has stuck with it ever since.

Lynette says that when she started on Google+, she had a little more confidence than with other platforms because it's Google. She soon figured out the set of tools available and what they could offer for her as a person and as a marketer.

Listen to the show to find out why Lynette feels that Google+ is very anti-Apple.

The business benefits of using Google+

Lynette looks at Google+ as the Internet and part of Google. Right now they have about 60 products and Google+ is just one piece of it all. It's a way for Google to link all their products together.

When you are in the Google ecosystem, it's where you live for search, email, videos, etc. Lynette sees Google+ as a platform that touches everything she does on the Internet.

Since the platform launched, it's grown up in many ways and like it or not, Google owns quite a large chunk of the Internet. As marketers, we use a large number of their products in our everyday lives.

When you're signed into Google+, you receive alerts when you get new activity. This appears in the right-hand corner of your screen as a bell icon.

Lynette explains how it's not so much about the numbers you get, but what you do with them. So whenever you go to a Google property, you'll see these alerts. You'll hear why people are drawn into these numbers, even if they aren't on Google+.

Listen to the show to find out how Google attracts you into their ecosystem and tracks your activity.

What Facebook marketers need to know about Google+ users

Google+ is more of an interest-based network, whereas Facebook is the place where people connect with others they already know.

Lynette says that Google+ is more like Twitter or Reddit. Not in the form of how you can publish, but how the communities separate themselves and group together. As a marketer, this is what you want.

If you want to get your message out, you obviously want to gravitate toward people you know will meet your criteria and will hopefully want your product.

Lynette finds it a lot easier to reach these communities on Google+ than she does on Facebook.

You'll discover why published content on Google+ takes a different path than it does on Facebook,