Webinars: How to Market and Sell Using Webinars

Looking for a proven way to sell courses and consulting?

Interested in boosting webinar attendance and conversions?

To learn about selling products and services via webinars, I interview Amy Porterfield.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Her course is called Webinars That Convert.

Amy explains how live versus recorded webinars impacts conversions and connection with your audience.

You'll discover how to craft an effective email sequence for webinar promotion and follow-up.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Webinars
Amy's Story

Amy had her first experience with webinars when she worked for Tony Robbins. The webinar was a first for Tony too, and the response was great. About 800 people paid $100 to attend. The night before, Amy and Tony practiced for the webinar on the GoToWebinar platform. When they were done, Amy hit a button to end the practice session but accidentally deleted the webinar instead.

In an instant, Tony and all 800 customers received an email saying, "This webinar has been canceled." A panicked Amy and team stayed up all night working with GoToWebinar to piece Tony's webinar back together. In that moment, Amy hated webinars and never wanted to do one again.

However, by morning the problem was resolved. Everyone received a follow-up email saying the webinar was still happening. Although Amy was a nervous wreck, the webinar was a huge success. She then realized webinars allow you to connect in a very personal way. The connection aspect of the webinar was awesome and Amy was hooked.

About a year later, in 2010, when Amy started her own business, webinars became the number-one way she promoted her online courses.

Hey friends! I'm hosting a webinar all about Pinterest - if you're interested, join us! www.amyporterfield.com/pinterest

Posted by Amy Porterfield on Friday, March 22, 2013

Although she's still had snafus, the wins outweigh the losses. Indeed, Amy has done webinars for all of her live launches except one, for which she did a three-part video series. However, she still added webinars afterward.

Amy likes webinars because she loves to give before asking for anything in return. Webinars are a great way to teach and sell. Over the years, Amy has improved her ability to align the free content with the pitch, but giving is still her motivation for offering webinars. Before she starts a live webinar, she puts herself in this giving mindset by saying to herself, "No matter if they buy or not, they walk away today feeling excited, inspired, and driven to take action."

Because Amy does a lot of business promotion, she appreciates the way webinars allow her to slow down. They allow her to make an impact before asking for anything in return. She's built a multimillion-dollar business primarily based on webinar promotions.

Listen to the show to hear Amy's thoughts on improving something that works versus trying new things.

What to Sell on a Webinar

While some experts say you could sell anything on a webinar, Amy disagrees. Webinars are ideal when you're selling knowledge and the product allows someone to continue learning in a medium that's similar to the webinar itself.

For example, pre-recorded online courses sell well. In the webinar, you can break down what's included in a $1,000 course, explain how your audience can get the course right away, and share the link. Then attendees simply sign up and receive the course immediately. The process is seamless.

Similarly,