Succeeding in sales requires more than just waiting for the economy to get better, politicians to wave a magic wand or for the weather patterns to improve. Sitting and waiting for customers to walk through the door no longer works. There are effective and profitable actions you can take daily in your business to reach the profit levels you need to not just survive but to STRIVE. This guide contains over fifty tips that will help you find your passion and give you the road map you need to GROW your business and reach the success you so desire and deserve.

Retailing, like any other business requires constant improvement in order to stay ahead of the competition and the continuing market changes. Now more than ever, it is time to take control of your success by taking bold, immediate and profitable actions.

Simply wishing for more sales will not help you achieve more sales. Simply waiting for the government to wave a magic wand and fix the economy might prove too long. Simply waiting for normal weather patterns or a full moon is not going to help. If you are thinking, I will try this if we have a great spring and if the interest rates decrease and if I find a new salesperson…then next year, you will probably be in the same spot you are in now. Success rarely manifests itself out of the blue. The path to success requires time, determination and hard work. What are you prepared to do to improve your situation? Do you have enough passion for your business to propel your team into positive actions instead of being paralyzed by excuses?

Whether you sell apparel, insurance, pools and spas, appliances or any other good and services geared towards consumers or whether you are a sales representative whole-selling to retailers, this guide is for you. You can win against your competitors, no matter how big or small they are. You can increase your profitability and take your fair share of the market by taking on and applying the challenges put forth in this book, starting right now!

DL Wasson

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