John Bester

But when you do recognize your prospect, you'll understand exactly how to hit their hot switches.

As well as which feelings to set off and what benefits to write.You can even create a personal story that they can associate with strongly.

The headline needs to be eye-catching and bolded to promptly get your viewer’s attention. The sub headline will reinforce the message of the heading.

Story driven copy is generally a fantastic seller

You will find 3 elements which can be necessary in every story.

1 - The Challenge - that which you have to accomplish.

2 - The Struggle - The trials and tribulations you experienced while carrying it out.

3 - The Resolution - How you succeeded