But if you, the speaker, want the audience to come with you, you probably need to give them a hint of where you’re going.
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but if there’s no real takeaway, all the speaker has done—at best—is to entertain.
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It is throughline, the connecting theme that ties together each narrative element.
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Notice that there’s an unexpectedness incorporated into each of them.
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More choice actually makes us less happy.
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The key is to present just one idea—as thoroughly and completely as you can in the limited time period.
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My advice to speakers would be to look for a single big idea that is larger than you or your organization, but at the same time to leverage your experience to show that it isn’t just empty speculation.
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That depends on the length of the speech. If it is a 10-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.
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But throughlines that connect large numbers of concepts don’t work.
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There’s a drastic consequence when you rush through multiple topics in summary form.
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