“Dream, Believe, Dare, Do . . .”

Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.

As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Profiling a new set of diverse organizations-such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa-the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to:

* Give every member of your organization a chance to dream

* Stand firm on your beliefs and principles

* Treat your customers like guests

* Support, enable, and reward employees

* Build long-term relationships

* Dare to take calculated risks

* Train extensively and constantly

* Align long-term vision with short-term execution

* Utilize storyboarding techniques

* Pay close attention to details

* Demonstrate “love” for product, employees, customers, and self

Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.

Lynn Jackson

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