Graphic Design Rules

Do use scripts for flamboyant headlines, highly characterful logos, or elegant branding, but not for the directions to the church, or your client may find that nobody turns up on the big day

Additionally, good logos are strong and confident.

DON’T mix serif fonts in a layout

when you’re very rich, everyone assumes you are corre

Choose one typeface for body copy
Choose a size
Choose a color
Choose a weight
Choose a case style

First, look for historical links between typefaces and try combinations in which the features of each font underpin its role in your layout. For example, an early grotesque slab for headlines with an elegant transitional serif for the text. Second, look at the proportions of different typefaces and select font combinations with harmonious links between, say, character heights and widths. Third, try to pick up on any qualities that different typefaces might share, such as elegant stems and bowls, consistent stroke thickness, and so on. The important thing is to identify exactly what role each font has to play in the layout and take care to stick to the plan. If you don’t, you’ll end up with typographic soup. TS

ecognizing a refined cut of Univers as opposed to system Verdana is what separates a good designer from those designing telephone directory

And anything that is everywhere can easily becomes background noise or wallpaper that we do not see.

System fonts are made for civilians.

Our purpose as designers is to communicate effectively,