The Baker's Son

There are 120 Golden Krust Bakery locations in 13 states, stretching from New England to Florida, with more stores being built nationally.
Lowell Hawthorne is a larger-than-life figure in Caribbean-American culture.
He has already been the subject of many profiles in major media outlets (New York Times, Washington Post, etc.)
Major broadcast media outreach.
Great appeal to Jamaicans and West Indians.
Strong appeal in the business world, with a rags-to-riches aspect.
Lowell Hawthorne is an active communitarian and humanitarian and has generated tremendous goodwill through his restaurants and his foundation.