Full Beds Forever Is Your Complete Blueprint For Successfully Marketing Your Care Home, Filling Your Beds & Keeping Them Full Forever.
Just think how good it would be… to know that whatever the financial climate, whatever the Local Authority funding levels, whatever your competition is doing and whether you are there or not, you have a list of clients just itching for a place to become available in YOUR care home.
Written for specifically for care home owners and managers, you'll find only plain English with no confusing marketing speak, flannel, waffle or industry jargon — Guaranteed! In it author Simon Beck reveals the 3 simple steps of his proven Profit Pyramid system that will show you exactly how to successfully, and cost effectively, market your care home — even if you’ve never done any marketing before.
In The Book You'll Discover:
— The biggest mistake almost all care home owners make in their marketing — and how to fix it
— How to attract the 95% of potential new residents your competitors are ignoring
— The essential weapon every care home MUST have in their marketing arsenal
— 43 ways to generate new enquiries for your care home
— How to get all your marketing done for free
— The secret to attracting the private clients that everyone wants
— How to stop wasting money and start create advertisements that actually get the phone ringing
— Why your staff may be costing you £78,000 every time the phone rings
