Turn your strategy into something – a thing that I can respond to (rather than a concept board or document)
Valeria Soriaidézett6 évvel ezelőtt
copy a number of things, rather than look for the perfect singular one
Valeria Soriaidézett6 évvel ezelőtt
copy from far away – from examples that are not from your immediate market or context.
Valeria Soriaidézett6 évvel ezelőtt
what kind of thing will solve this kind of problem?'
Valeria Soriaidézett6 évvel ezelőtt
what kinda thing' you're dealing with. What kind of behaviour is it? What other behaviours are like it? What other behaviours could you learn from?
Valeria Soriaidézett6 évvel ezelőtt
Drawing helps you work out the relationships between things
Valeria Soriaidézett6 évvel ezelőtt
It's worth assuming drawing IS thinking. ”
Valeria Soriaidézett6 évvel ezelőtt
Until you've drawn your idea you haven't really thought it through. ”
Valeria Soriaidézett6 évvel ezelőtt
And finally, Good Copying asks different kinds of (“kinda”) questions
Valeria Soriaidézett6 évvel ezelőtt
Copying can keep things the same (Bad Copying) Or, it can change things, creating new and different ideas (Good Copying) Good Copying delights in error and variation – this is where the juice is, not in replication Good Copying is loose rather