hot buttons to use in copywriting: fear, greed, guilt, anger, exclusivity, salvation and flattery. I
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Avoid too much information
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Use conversational tone
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Catchy and relevant headline
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Layout of the page
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The medium of the marketing message
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Understand your target audience
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Determine the “USP” of the product
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you need to know what is the brand or the product, the name of the company that has launched it and the general traits and qualities of the product
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copywriter must have an ability to create a right kind of balance between the needs of the company and the needs of the customers and this is what exactly matters when it comes to constructing an effective marketing message.