Award-winning creative innovation studio, Holition, has published their latest research on user experience and user interaction surrounding facial recognition and other technology-based points of sales. Research, conducted in collaboration with University College London Interaction Centre and the English National Opera, aims to address crucial pain points in consumer experience that involve a new generation of digital technologies. Building upon the findings from UX Series Volume I, UX Series Volume II hones in on the user-centred design process of creating intuitive technology experiences for physical retail points of sale. This research focuses on defining the ideal user journey to encourage consumers to interact with a virtual mirror without the intervention of an ambassador.
