“This book examines the trail blazed by the FIVB that culminated in the partnership with CVC Capital Partners.
The authors explain each step of the way from the moment the FIVB's President acknowledged the lack of financial sustainability to secure the future of volleyball and his courageous decision to develop a new event based on cutting-edge technology, which led to financial innovation.
The cutting-edge event is the Volleyball Nations League (VNL). It has three characteristics that fascinate the Volleyball Family. First, the determination of all parties involved in changing the sport, leveraging volleyball to the family entertainment industry. Second, the avenue of opportunities for innovation and sustainability opened by its implementation. Third, and most important for this book, it led the FIVB to CVC.
However, sustainability does not take place overnight. The FIVB had to invest persistently in governance and in best management practices to reach the necessary state of preparedness before going to the market.
Volleyball needed a shake-up. And that shake-up is happening.”
