What is Neuroeconomics
The field of neuroeconomics is an interdisciplinary field that aims to explain human decision-making, which includes the capacity to process various alternatives and to carry out a plan of action. It investigates the ways in which economic behavior can influence our understanding of the brain, as well as the ways in which findings in neuroscientific research can lead economic models.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Neuroeconomics
Chapter 2: Behavioral economics
Chapter 3: Loss aversion
Chapter 4: Ultimatum game
Chapter 5: Prefrontal cortex
Chapter 6: Somatic marker hypothesis
Chapter 7: Orbitofrontal cortex
Chapter 8: Frontostriatal circuit
Chapter 9: Reward system
Chapter 10: Ventromedial prefrontal cortex
Chapter 11: Consumer neuroscience
Chapter 12: Social emotions
Chapter 13: Paul Glimcher
Chapter 14: Russell Poldrack
Chapter 15: Neuromorality
Chapter 16: Dual systems model
Chapter 17: Giorgio Coricelli
Chapter 18: Joni Wallis
Chapter 19: Present bias
Chapter 20: Aldo Rustichini
Chapter 21: Antoine Bechara
(II) Answering the public top questions about neuroeconomics.
(III) Real world examples for the usage of neuroeconomics in many fields.
(IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of neuroeconomics. (eBook only).
Who will benefit
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of neuroeconomics.
