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Dominic M Mazzone

Digital or Death: Digital Transformation – The Only Choice for Business to Survive, Smash, and Conquer

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Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one.

Here's how Digital or Death will change the way you think:
• What is Digital Transformation
• How to avoid being part of the Digital Die-Off
• The Four Pillars of Digital Transformation
• How to make Wonder Theory work for you
• How to smash your industry through Revolution Delivery
• Why every business needs Dynamic Interaction
• Make the Strawberry Model and the Christmas Effect part of your business
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189 nyomtatott oldalak
Első kiadás
2014
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Idézetek

  • Thomas Nguyenidézett9 évvel ezelőtt
    Digital Die-Off
  • Thomas Nguyenidézett9 évvel ezelőtt
    Digital Reality Hits Home

    Picture this. It’s Friday night, I’m married, it’s snowing, my son is 3 years old and I’m taking him on his first trip to Blockbuster to pick out a movie. This is a big deal for him — and me because for years I’ve been looking forward to having a son who’s old enough to go on a Blockbuster trip so we can snuggle up and watch a movie. Sure, it’s going to be Winnie the Pooh, but I’m game.
    We get there. The little guy runs around, grabs movies off the shelves and I very gently put back the copy of Scarface he wants. We go to get ol’ Pooh Bear, and lo and behold, somebody has rented it. In fact, all of the Winnie the Pooh movies are rented, and Tigger too. SOB.
    We find something else and, yes, it was all worth it, because the little guy was happy. Of course, when I return the movie, it’s late because he wanted to watch it 15 times and, of course, I was subjected to the famous Blockbuster late fees.
    Fast forward two years later. At this point, the little guy knows exactly what he wants because he is Batman crazy and tonight we are going to watch Batman. We do our Friday night trip to Blockbuster and guess what? You got it, no Batman. The little guy doesn’t understand what’s going on, gets upset, and so does his little sister, because she always has his back. I’m trying to find something they can watch and a 5-minute trip turns into a debate as complex as the debt ceiling fight between Republicans and Democrats. Now, we’re all miserable, and why? Because that was the world
  • Thomas Nguyenidézett9 évvel ezelőtt
    978-0-9939573-2-1
    ISBN E Book: 978-0-9939573-1-4

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