Learn Neuromarketing

When under stress (or even when everything is just fine), people tend to say something, while their behavior says a completely different thing.

(EEG) allowed the tracking of human

mind by logging brain stimuli in the speed of thought, causing, therefore, a revolution on how to understand the human brain, being adopted quite quickly as a neuromarketing tool.

From that point on, with the evolution of EEG, is was possible to unravel the human brain´s complex electric dynamics.

Such technologies make it possible to determine which brain fields get more active when a volunteer is presented to a certain product, brand or ad.

Their brain activity is monitored through EEG or FRM (Functional Magnetic Resonance).

Nowadays, Hollywood´s big budget films posters are produced only after scanning volunteers brains, indicating which of the previews activates most brain regions.

Within evolution, our brain kept specializing through pods, which, like layers of an onion, overlapped our most primitive structures. Those pods have different functions in our brain, in a very synchronized manner. In evolutionary terms, human brain can be split into three harmoniously operating parts, the so called Triune Brain.

responsible for operating our reflexes and instinctive functions,

People didn´t really know they “needed” virtual social networks, yet nowadays many cannot live without them.