User Friendly

that the great man signed off on before he died

worst nuclear accident in American history begins with a clog in the basement at a lonely hour.

start with the user, gather feedback, try again

the success of our work was not to be found in the beauty of the result, but rather in observing how it fit into and supported people’s actual behavior

the best designs “dissolve into behavior” so that they become invisible rather than stand out for their artistry

As a designer, I want to work on every piece of a puzzle, not just one part

Disasters always mirror the way things should work