en
Brendan Kane

One Million Followers

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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.

How can you make a significant impact in the digital world and stand out among all the noise?

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:

Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
Ray Chan, CEO and cofounder of 9GAG
Julius Dein, internet personality and magician with nearly 16 million Facebook followers
Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
Eamonn Carey, managing director at Techstars London
Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
Ez a könyv jelenleg nem érhető el
255 nyomtatott oldalak
Első kiadás
2018
Kiadás éve
2018
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Idézetek

  • Novem MWidézett4 évvel ezelőtt
    We also built a system where fans could turn their Facebook profiles into Taylor Swift fan sites in less than sixty seconds. It automatically extracted fans’ names and photos along with Taylor’s photos and album covers so they could have their very own fan sites. The fan sites were built on the same technology platform we used in creating Taylor’s website, so fans were able to customize and personalize all the elements of a fan site. Fans felt connected to Taylor, as if they were a part of her team—they could use the same platform that she was using and take any aspect of it and recreate it themselves. In a few months, more than thirty-five thousand fan sites were created using this platform. I don’t have exact figures, but I’m sure this was a record for the most fan sites ever created for a specific artist at the time.
  • Novem MWidézett4 évvel ezelőtt
    My pitch was that with the technology platform my team developed, we could build an entirely new site on spec for her in six hours. In a meeting, I showed her how we could dynamically change any element of the website in real time. She could change the background, move the navigation, change out the navigation, and control every element of that website, which gave her the power and creativity to constantly evolve how she wanted to express herself to fans. For example, every time she launched a new album, she could quickly redesign the entire website within minutes to match the aesthetic of the new album.
  • Novem MWidézett4 évvel ezelőtt
    The fascinating thing about Taylor is that she built her brand, music, and stardom herself. She started with a simple Myspace page, where she built a platform that fostered a one-to-one connection with fans because she intuitively understood that this would accelerate her brand reach.

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