Once the story building blocks are mapped, it must be translated into the Touchpoint Blueprint (Figure 6.1), which uses five pillars to further develop the brand experience
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The best experiences are designed around, and based upon, a story. “Stories are the vehicles that we use to condense and remember experiences, and to communicate them in a variety of situations to certain audiences
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Figure 3.1 Engagement Control High Control Structure: Journey Sequencing. Using deliberately designed paths to guide attendees through an experience
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Figure 2.4 Experience Retention
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igure 2.4 Experience Retention
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evoke a certain emotion
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emotions were stimulated and generated during the course of a face-to-face interaction.
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future economic growth lay in the value of experiences
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experiential marketing is nothing more than a highly evolved form of corporate storytelling