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Books
Godfrey Parkin

Digital Marketing

  • idabagusdwiprasastaidézett3 évvel ezelőtt
    The car industry moved billions of marketing dollars from conventional media into digital media, not as a trial, but as the result of experience
  • prozacBYidézett3 évvel ezelőtt
    MARKETING is the overall set of activities, processes and attitudes that a business applies to understanding the needs of its customers, and developing, supplying and communicating products or services that address those needs.
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    oogle consolidated its position as the largest advertising agency – and advertising medium – in the world
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    By 2008 the internet was fully validated around the world as an indispensable component of any marketing mix
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    emarketing spills over into territory previously occupied by other corporate silos, such as sales, customer service, IT, finance and corporate strategy
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    while traditional marketing is neatly framed by the four P’s
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    build an understanding of how our customers – consumers and businesses – are changing the way they become informed, form opinions and make purchasing decisions
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    people who never buy anything online, who never play online games and who don’t have a Facebook page. If they use email, or own a mobile phone, or access the web for any reason, they are online consumers because their information-sharing, opinion-formation and decision-making processes are inherently influenced by the internet
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    whose lives have been influenced by digital technologies
  • idabagusdwiprasastaidézett3 évvel ezelőtt
    in most advertising agencies the digital operations are typically kept segregated from the traditional above-the-line media operations, not because this makes marketing sense but because each requires a very different business model
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