“Horror Fan Engagement” explores the captivating bond between horror media and its passionate fans, delving into the psychology, consumption habits, and economic impact of this often-misunderstood genre. It examines why individuals are drawn to fear and discomfort, highlighting that horror provides a safe space to confront anxieties. The book also uncovers the significant economic footprint of horror, from thriving box office revenues to merchandise sales and the bustling convention circuit.
The book analyzes the evolving landscape of horror media in the age of streaming and social media, showing how these platforms shape fan experiences. It uses a mixed-methods approach, combining quantitative data like box office figures with qualitative insights from fan interviews and online forums.
Beginning with the core concepts of horror theory and fan studies, the book progresses through psychological dimensions, media evolution, and economic impact, offering practical insights for filmmakers, media producers, and marketers.
