Strategic Planning For Dummies

What is the mission and purpose of the business?

strategic plan is a living, dynamic document. It drives your business and must be integrated into every fiber of your organization, so every employee is helping to move the company in the same direction.

A mission statement and vision statement

How shall we beat or avoid competition?

An impartial third party can concentrate on the process instead of the end result and can ask the tough questions that others may fear to ask.

Hire an outside facilitator, someone who doesn’t have any stake in your success.

Strategies the company plans to use to achieve general goals and objectives

What do we sell currently? What could we sell in the future?

Unless your staff can focus on a common vision, the company can go nowhere.

Don’t let these elements be just a paragraph on the break room wall or bullet points in a memo; let them shine as primary guidelines for leading the organization to higher levels of performance.