a company that provides financial education specifically for millennials.
cindy michellaidézett3 évvel ezelőtt
MassMutual and IDEO
cindy michellaidézett3 évvel ezelőtt
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellaidézett3 évvel ezelőtt
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellaidézett3 évvel ezelőtt
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellaidézett3 évvel ezelőtt
emphatic research is the method closest to traditional ethnography.
cindy michellaidézett3 évvel ezelőtt
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellaidézett3 évvel ezelőtt
that involves the human perspective and empathy in the research process
cindy michellaidézett3 évvel ezelőtt
is a method—popularized by design companies such as IDEO and frog
cindy michellaidézett3 évvel ezelőtt
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members